Top 3 Factors for Successful Landing Page

A landing page is a page designated for arrival of visitors after clicking on one of your ads.marketingneeds landingpage
Novice marketers and “do it yourself business owners’ often make the mistake of directing their Google ads or facebook or instagram paid promotions to go to the main page of their website.
Your landing page should be tailored based on the subject of your offers and your target audience. You should create a design for your visitors to understand your offer and get to know your product/services you are offering.The whole purpose of creating a landing page is to target your end users’ needs with targeted message. Before your build a landing page you need to consider the following points.

1. What is your competition doing?

First you need to find your competition and see what they are doing?
Research anybody that are selling/providing same product or services and search them online,click on their ads and see their landing page.
When you do this for 3-4 different competitors you will see what they are doing and why they are successful so you can copy them.

2. Who is your target audience?

Research your audience, the average age, what they are looking for, why they need your product or service and how your service or product can help them.
As much as you learn about your audience, you can write a better copy, you can use keywords/key phrases and they will search for your product/service.

3. What is the goal ?

What do you want your visitors to do when they reach your landing page?
Do you want them to subscribe to your newsletter? Do you need them to book an appointment? Or maybe you need them to download an ebook?
The first step for you is to write down your goal and then write a step-by- step plan to create the path from the first second they click on your ad to the conversion. You need to make sure that it’s easy for them to get there with minimum distraction.

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