5 best practices you should consider when designing your website.

marketingneeds 5tips to create websiteOne of the reasons if you use Website builders or a cheap and unprofessional company designing your website is you will not have a second chance to make the first impression.
You have 3-5 seconds from the time a prospective client open your website to persuade them to stay and dont leave and find a competitor of yours. In that 3 seconds you cannot capture their attention by quality data ,they only aspect of your website that they will base their decision on is the design quality and general look of the website.
Unfortunately people still judge a book by its cover, so you need to make a beautiful and informative website to outstand among your competitors

There are alot of different factors that should be considered when you start the planning stages of your website that you need to discuss them with your web design/development team. Below you can find some of the most important factors.

1.Who is your target audience?

In other blogs about SEO and online marketing we talked about the importance of researching your target audience and in this one we will talk about the design aspect of the research.
You need to focus all your design ideas on your target audience.
For the past 10 years I’m in charge of analysing the project for Marketing Needs inc. thank to that position I have talked to numerous companies that are aiming to start building their website or redoing their website without researching the audience.
Building a website is not about you! It’s about the end user and you are building a pathway to move the prospective clients from just a visitor to becoming a paying client.

You need to ask yourself many questions to understand your clients better such as :

  • Do my clients know about all the services/products we offer?

  • What do are they looking for?

  • How can I help them get to their goal better than their competitors?

  • What is the age range or gender I’m looking for?

Unfortunately when companies starts designing their website, they think about their own preferences instead of their clients’. If I love the black color and I own a health clinic, I had better use black for all the backgrounds and instead use bright colors like green and blue which most people associate with for health and wellness.
This role is the same no matter what type of product or service you are selling. If you are a clinic or corporation or if you are an ecommerce website or accountant office, you need to consider who your Target audience is?

2.Easy navigation:

When you are designing the flow of your website you should always think how easy it is for your clients to get to the information they are looking for.
These days users are spoiled to find everything really easy and your web designer job is to make sure to make it easy and fast for your clients to get to the information they are looking for.
That's why most successful websites have the main navigation bar on top of the page under the address bar where it is very easy and fast for the clients to go to and find the page they are looking for.
Do not have 100s of pages and sub menus under each menu. Professionals usually limit the sub menus to 5-6 options.
Your social sharing buttons and social follow buttons should be easy to see and use.

3.Choosing your fonts and images:

marketingneeds 5tips to create website 2When you are choosing your fonts, make sure that the ones you choose are readable enough. A lot of people are tempted to be different and choose the complex and unreadable cursive fonts.Also size of the fonts are important and you need to make sure if they are large enough for clients to read.
When choosing your images, you need to make sure if you have a quality image or not.You need to make sure if you are allowed to use stock images.There are many websites selling images through which you can search and find images.

4.Minimizing the extra information on your website

Create a clean and clutter free website. If you already have a website and it does not perform as well as you like and your conversion rate is low, first thing you need to do is to clean the face of your website and if you are using images with a lot of text on, you should remove them and come up with a cleaner design. When the page is to cluttered, it’s hard for your customers to find the information they are looking for and you will lose them in the first 5 second.

5. Calling to action:

You need to make sure “call to action” is a part of the above fold of your first page.
It could be anything based on your goal. You can register for free trial or subscribe for our newsletter or click here to download,...
Choose the call to action massage carefully. For example if you want to use contact us,it is usually better at the end of the page when they get to know you and your services but if you want to have something on the top of the page I would recommend to use “Learn more”.

All the things we mentioned above is some of the best practices you should use to create a functional and successful website. If you are designing your website using one of the DIY tools remember these factors:
If you are using a professional company to build your website, check their work and give these factors as your input and make sure you are getting what you are paid for.
If your website is not performing as well as you like or you are not reaching the audience you like, contact us and our marketing and design team will analyze your website and will let you know how you can fix your website and what steps you need to take.

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Thornhill, ON
L3T 0C6

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