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new websiteAs a new business owner no matter if you are in retail or service provider such as healthcare professionals as Manual Osteopaths or Chiropractors ,... you need to have a strong presence on the internet and to only have social media presence is not enough. You need a place to direct traffic, to collect leads and provide extra information about your company and your product and services. Having a web presence does not have to be expensive or time-consuming,but it needs to be done professionally.

There are many things to consider when you are thinking about creating your website in this post. Here I’m pointing out important factors for new businesses owners.

5 things you can do right now to improve your website search engine results

1/ Define your page descriptions;

don't let search engines control it. When you don't set meta description for your pages, google will choose by truncating the first paragraph of your page.
You should write in 160 characters or less about what your page is. Basically you can write the meta description in any length, but search engines will only choose the first 160 characters.

2/ Create your Page titles;

Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, S The title tag of a web page is meant to be an accurate and concise description of a page's content. Just make sure that your titles should not be 50-60 characters or less.
Make sure your titles accurately describe what your page represent;don't try to be cute;it's more important to be related and accurate.

3/ Add ALT text to all your photos.

If you are using CMSs like joomla or wordpress,.. Then you can easily add the ALT text to your photos. If you can not do it yourself, you can contact your web developer and they will do it for you .It’s important to have ALT text for

marketingneeds 5tips to create websiteOne of the reasons if you use Website builders or a cheap and unprofessional company designing your website is you will not have a second chance to make the first impression.
You have 3-5 seconds from the time a prospective client open your website to persuade them to stay and dont leave and find a competitor of yours. In that 3 seconds you cannot capture their attention by quality data ,they only aspect of your website that they will base their decision on is the design quality and general look of the website.
Unfortunately people still judge a book by its cover, so you need to make a beautiful and informative website to outstand among your competitors

There are alot of different factors that should be considered when you start the planning stages of your website that you need to discuss them with your web design/development team. Below you can find some of the most important factors.

1.Who is your target audience?

In other blogs about SEO and online marketing we talked about the importance of researching your target audience and in this one we will talk about the design aspect of the research.
You need to focus all your design ideas on your target audience.
For the past 10 years I’m in charge of analysing the project for Marketing Needs inc. thank to that position I have talked to numerous companies that are aiming to start building their website or redoing their website without researching the audience.
Building a website is not about you! It’s about the end user and you are building a pathway to move the prospective clients from just a visitor to becoming a paying client.

A landing page is a page designated for arrival of visitors after clicking on one of your ads.marketingneeds landingpage
Novice marketers and “do it yourself business owners’ often make the mistake of directing their Google ads or facebook or instagram paid promotions to go to the main page of their website.
Your landing page should be tailored based on the subject of your offers and your target audience. You should create a design for your visitors to understand your offer and get to know your product/services you are offering.The whole purpose of creating a landing page is to target your end users’ needs with targeted message. Before your build a landing page you need to consider the following points.

1. What is your competition doing?

First you need to find your competition and see what they are doing?
Research anybody that are selling/providing same product or services and search them online,click on their ads and see their landing page.
When you do this for 3-4 different competitors you will see what they are doing and why they are successful so you can copy them.

When you are writing your articles or blogs do you write them for search spiders or for your subscribers and prospective clients?

marketingneeds seo 3Take a look at the sentence below and see if it looks like your blogs:

“In this blog you will receive a lot of good information about best practices of SEO If you are looking for best practices of SEO you come to the right place and if you use the tips for best practices of SEO you will be successful”

The sample above is a clear copywriting strategy being found by search engine spiders for “best practices of SEO” and you have probably seen it before. But is this actually going to work?

Will search engine find you?

I'm always shocked when I see business owners consider this approach as a healthy approach towards on-page SEO. It usually happens when they read a couple of articles about SEO, keywords and keyphrases impact in SEO and decide to do it by themselves.

marketingneeds seo 11/ Research keywords

When you are thinking about improving your SEO and getting more in your market you need to start with a keyword research.

You might know the jargons in your industry but the words you and your colleagues use might be completely different from what prospective customers use! You need to optimize your website with keywords and phrases your prospective clients use to search your products and services online.

The best way to do this is to use google keyword planner [for that you need to open a google ads account], but there are other websites that provide you with a good analysis of keywords people use to search for your product or services such as SEMrush and wordtracker or ubersuggest.

2/ Understanding your competition

Search around the internet and find other companies that provide same product/services.So you can easily search google for the same service/product and see all the websites that are in the first page of google result and ask yourself:

  • What type of website do they have?

  • Think about the structure of  their website to see if it is easy to get to the buying product or booking an appointment than your website?

  • What keywords are they using in their website?

  • What features do they use to engage their prospective clients?

  • How do they use their social media pages?

Marketingneeds optimizationWhen we are talking about On-Page Optimization There are many different things we do as SEO Specialists and web designers/developers like :

  • Cleaning codes

  • Meta tags

  • Keyword placement

  • Keyword density

  • Use of headings

  • And many other things

What I want to write about today is the importance of writing for people not search spiders.

It is true that SEO and On-Page SEO are important but you need to think about your audience while writing your blog/article.

One of the easiest ways to increase your visibility in search engine result and optimizing your websites for search engines is Blogging.blogging

You can achieve better connection with your current clients and reach to your prospective clients by regular blog updates on your website.

You can easily show yourself as an authority in your field and also show search engines that your website is updated and fresh by.

Regular blogging will drive traffic to your website and also make it possible for you  to engage with your prospective clients.

Today one of my former students who has recently started her clinic asked me a question that others might have,

should you have a website or your social media presence is enough?

Do you need a complete control or not?website blog - Marketing Needs

  • When you have your own website you will have a complete control over presenting your business, the position of your data and pictures or your logo and the number of pages you may need… 

  • When dealing with a third party website,you will always be at the mercy of the company and you will have restrictions as they will update and change anything whenever they want...

  • Also when most people search you on the internet and see you do not have a website,the first thing that comes to their mind is a facebook or google page.Whereas you don’t take your business seriously enough to build your own website,why should people bring their business to you?

Most people who want to start a new business or already have a business and want to start having an online presence do not usually know where to start.

website - Marketing Needs

1-Choosing a domain name:

There are a few easy steps you can take to do it easier and cheaper:

If you have a business name you can easily go to one of many big domain registrars like Godaddy to search and find out if your desired domain name is available to purchase or not.You can get them from $6.00 per year to 15 per year.
And buy it yourself make sure the ownership is not under the name of the web developer or designer.

Many small business owners that are trying get business from internet and they try to do it themselves to save money or they think since they have a facebook or instagram account they arekeyword - Marketing Needs professionals and waste alot of money and time before they realise what they are doing wrong.
This can be seen in many different aspects of Online marketing such as PPC advertizing, social media marketing, SEO....
SEO it self has many different sub categories today i want to talk more about one of the important aspects of SEO , Keywords

Not every day but at least a couple of times a week potential clients ask me why they should use my company or any other company when they can useweb design marketingneeds Wix, Weebly or Squarespace to make their own websites for free.


These website builders and many others that exist out there has their own Pros and Cons. I am trying to give you main reasons why you should not use them under some circumstances.


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